Forging a Path. Branding in the Amazon.

Hahku, meaning "let's go" in Kichwa, is an organization dedicated to promoting sustainable development in small indigenous communities in the Ecuadorian Amazon. Founded by community leaders and environmental activist Leo Cerda, Hahku aims to create alternative income sources for these communities affected by oil exploitation. Their first project, Hahku Amazon Design, symbolizes their commitment to providing sustainable solutions and empowerment to indigenous peoples in the region.

Website Link:

https://hakhu.org/

Summary

Hakhu stands as a beacon of empowerment for Indigenous communities in the Ecuadorian Amazon. With its digital platform, it offers a dynamic space where Indigenous artisans, entrepreneurs, and activists converge to showcase their talents, products, and advocacy efforts. Through the seamless integration of technology and tradition, Hakhu.org facilitates cultural exchange, economic empowerment, and advocacy initiatives. From vibrant artwork to sustainable crafts, the site celebrates the richness and diversity of Indigenous cultures while providing tangible opportunities for growth and connection. With every click, Hakhu.org strives to amplify Indigenous voices and foster a more inclusive, equitable world.

Category

Sustainable Organization

Duration

On-going

Services

UX Design, UI Design, Visual Design & Concept, Art Direction, Static Site Generation, WordPress used as a Headless CMS, WooCommerce, React + Next.js

The Challenge

Transforming Hakhu.org into a digital platform came with the challenge of coming up with fresh and innovative methods of presenting Indigenous products in a highly competitive market. It was all about finding clever strategies to highlight the authenticity and craftsmanship of these goods through our creative design, while stressing their cultural significance to captivate customers effectively.

Communicating Hakhu’s mission and values effectively through the website was crucial for fostering engagement and support from the audience. Articulating the organization’s commitment to empowering Indigenous communities while promoting sustainable practices requires clear messaging and compelling storytelling to resonate with visitors and inspire action.

With the increasing prevalence of mobile usage, ensuring that Hakhu.org is optimized for mobile devices presented a significant challenge. Developing a responsive design that offers a seamless and intuitive browsing experience across various screen sizes and devices is essential to reach and engage a broader audience, including those accessing the site on smartphones or tablets.

DESKTOP

MOBILE

The Outcome

Through user-friendly design elements, intuitive navigation, and responsive layouts, we successfully showcased Indigenous products in a competitive market, emphasizing their authenticity and cultural significance to engage customers effectively. Through its cohesive branding elements and visually appealing design, we fostered greater support and engagement from the audience, inspiring action towards empowering Indigenous communities and promoting sustainable practices.

Additionally, our commitment to having optimized the website for mobile devices, ensured a seamless browsing experience for users across various platforms, expanding reach and accessibility. Hakhu´s dynamic digital platform not only showcases Indigenous craftsmanship but also drives meaningful impact and engagement within our community and beyond!

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