Techwood: Lumber made safer

Techwood, formerly known as ChemTech, is a pioneering company specializing in lumber treatment to provide protection against mold, termites, rot, and fire. Their groundbreaking product aims to revolutionize the industry by offering unparalleled advantages in wood preservation.

Website Link:

https://techwoodtreatments.com/

Summary

When Techwood approached us, it was clear that they needed a comprehensive transformation. This included not only rebranding but also creating a new website, compelling content, and an engaging animation that could effectively communicate the capabilities of their product for marketing purposes, especially at industry events.

Category

Construction

Duration

on-going

Services

UI Design, Art Direction, Branding, Wordpress, Animation, Marketing Materials

The Challenge

First, they required a rebranding effort to realign their identity with the groundbreaking product they offered, giving them a unique edge in a competitive market.

Their existing website needed a complete overhaul to effectively showcase the capabilities of their lumber treatment solution and engage a diverse audience, ranging from builders and framers to homeowners.

Compelling and informative content was a necessity to convey the immense value of their lumber treatment solution effectively.

Additionally, a visually engaging animation was needed to succinctly convey the product’s capabilities, primarily for marketing purposes at events.

Desktop

Mobile

Our Approach

Techwood underwent a rebranding process, emerging as Techwood, complete with a new logo and a brand style guide that reflected their innovative and forward-thinking approach.

Our team developed a new website that served as an effective platform for showcasing their revolutionary product. The website prioritized user-friendliness and an engaging experience for all visitors, regardless of whether they were builders, framers, or homeowners.

We collaborated with Techwood to craft compelling copy and content, effectively articulating the unique benefits of their lumber treatment solution.

An attention-grabbing animation was designed and produced, serving as a powerful marketing tool to communicate the capabilities of Techwood’s product, especially at events.

Results

Techwood emerged with a formidable brand identity, effectively positioning themselves as innovators within the industry.

Their new website not only effectively showcased their product but also provided a rich, informative, and enjoyable experience for all visitors, whether industry professionals or homeowners.

The content we created successfully conveyed the unique advantages of Techwood’s lumber treatment solution, forging a deeper connection with their target audience.

The visually captivating animation proved to be an invaluable marketing asset, enabling Techwood to communicate their product’s capabilities effectively at events and beyond.

I want to build something like this

Let’s Work Together

Next Case Study

Potter League

This website uses cookies.

Learn more