Making waves with 3D tech

Midnight Boats builds high-performance powerboats and needed digital muscle to match their engines. We navigated them through a total site redesign with a best-in-class dev stack, plus a first-in-the-industry boat builder that has customers turning heads (and buying boats).

Website Link:

http://www.midnightboats.com

Summary

Using their logo as a starting point, we expanded the brand’s visual identity into a complementary palette of green and orange hues. Paired with a clear but understated typographical hierarchy, we created a fun, charming aesthetic that retains the authority of a nearly century-old institution. This new-meets-old approach also informed our custom iconography, which brings a relaxed feeling to the user experience while driving clear calls to action.

Category

Boat Manufacturing

Duration

on-going

Services

UX Strategy, UX Design, UI Design, Art Direction, Wordpress, 3D Rendering, 3D Configurator, Custom Server

Building a Boat Builder

To truly part the seas, we used 3D modeling to offer what no competitor had: a video game-esque boat builder. Fully interactive, entirely customizable, and easily shareable with a simple URL. It’s a differentiator that’s driving eyes, engagement, and orders.
Despite the fancy front end, the Boat Builder is easily edited on the backend. The client can add additional boats, change parameters, and otherwise alter the Boat Builder experience from the comfort of WordPress.

SITE

CONFIGURATOR

A Sea of Change

Midnight Boats isn’t just the proud owner of a beautiful new site. They’re zooming past competitors online—and in the water—with an unmatched customer experience.

I want to build something like this

Let’s Work Together

Next Case Study

C3 complete

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