Cast Your Creativity: Custom Rods in 3D

Kistler Rods is a premium fishing rod manufacturer known for precision, quality, and customization. To better showcase their products and offer an engaging online experience, they sought a solution that would allow customers to design their own rods directly on their website.

Website Link:

http://www.kistler-rods.aftershock.agency/

Summary

Aftershock agency developed a fully interactive 3D Configurator for Kistler Rods, seamlessly integrated into their website. The configurator allows users to explore every customizable option, from rod length and materials to colors and finishes, and instantly purchase their creation online.

Category

Fishing and Leisure

Duration

Ongoing

Services

UX Strategy, UX Design, UI Design, 3D Asset Rendering, Shopify Storefront API integration, Headless CMS, Front End + Back End Development

The Challenge

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The Outcome

The 3D Configurator transformed the online shopping experience for Kistler Rods, giving customers full control over their rod designs in a visually interactive environment. It successfully increased user engagement, drove more traffic to the website, and allowed customers to easily customize and purchase rods online, reducing friction in the sales process and boosting overall conversions.

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